There are many different services that publicity firms and individual publicity consultants offer to authors looking to promote their books. These services can include any combination of the following: ... Creating media kits (press releases, fact sheets, Q&As, etc.), distributing press releases on the newswire services, and creating sales pitches targeted to specific markets Working with you to fine-tune your website and create the best possible web promotion for your book Scheduling book signing and reading events Contacting local and national television and radio station producers to set up interviews Working with local and national print and online editors to obtain feature coverage Helping you identify your personal brand, your target audience, and your potential reach as an author Setting up speaking engagements at targeted venues Placing articles you’ve written in targeted print and online publications Helping you identify your strengths as a blogg